Danone is a food and beverage company, selling dairy products, bottled water drinks, early life nutrition and specialised medical nutrition, with brands such as Activia, Actimel, evian, Volvic, Cow & Gate and Aptamil. Danone’s company mission is to promote health through food and drink to as many people as possible.
Given the pressing social issue of poor nutrition and child obesity in the UK, Danone believe they have a role to play in promoting a healthy diet and lifestyle as part of their corporate social responsibility agenda. For more information visit: www.danone.co.uk
The Eat Like A Champ resources are not branded - to ensure the focus is on promoting healthier habits, not specific brands.
The Danone brand was born almost 100 years ago when Isaac Carasso developed a new type of yoghurt in his native Spain and named it after his son Daniel, or Danone in catalan.
Moving the business to France in 1929, Daniel merged Danone with BSN in 1973 and so became a key player in the European health food industry with market leading products including Activia, evian, Volvic and Actimel.
Throughout this spectacular growth Danone never lost sight of their primary mission to bring health through food and beverages to a maximum number of people, or their understanding that, as quoted in 1972 by their CEO Antoine Riboud “the responsibility of a company does not stop at the factory gates or the office door”.
Danone continue to develop ideas and projects that help communities across the UK understand and embrace healthy nutritional choices. Working with the British Nutrition Foundation on the Eat Like A Champ programme has allowed Danone to help distil important health information to 9 & 10 year olds in a fun and exciting way.